For their first NFT release, AMC worked with Blackhawk Network and VRTL WRLD to distribute a collection that allows recipients to collect or resell NFTs, cash in on hidden rewards, or use the special NFTs in the metaverse. The AMC Theaters x Kryptoz NFTs were a limited run of 100 units, so the NFTs were sent to the first 100 people who purchased an AMC Theatres gift card.
VRTL WRLD collaborated with Bitski to make the NFTs redeemable, tradable and accessible in the metaverse. Integrating redeemable physical products with NFTs is a seamless way for most brands to make the leap into the world of web3. This innovative approach not only simplifies the transition to the space but also adds an exciting dimension to the customer experience.