RTFKT - THE POWER OF DIGITAL COLLECTIBLES.
RTFKT Murakami AF1
RTFKT IS A HOUSEHOLD NAME IN WEB3, A TRUE PIONEER IN GENERATING ENDURING HYPE-DRIVEN COMMUNITIES, COLLABORATION AND FUTURE TECH
They have successfully bridged the digital with physical with their latest offering with the power of NIKE behind them.
From the release of the original DNA of Clone X — Takashi Murakami (RTFKT’s pfp project) with unique traits Human, Demon, Angel, Murakami etc, holders can now forge physical Nike AF1 sneakers that you get to flex on the streets!
I would be shrink-wrapping those Murakami DNA and locking them in a vault! 😂
This is one of the strongest use cases for digital collectables powered by the blockchain (NFTs).
A thriving market has already been created around the end product before launch with some impressive results on the secondary market — the Murakami DNA sneakers currently sitting at 4.88 ETH (roughly $10K USD), and they haven’t even been shipped to the community!
Driving the collectable side of this project is scarcity, with each DNA having varying levels of units available.
The basic concept of collectibles is not new. Items like comics, sports cards, memorabilia, art toys, apparel, and sneakers have been popular for decades. However, what sets this new idea apart is the use of blockchain technology for verification purposes. This provides a legitimate certificate of authentication, and creates a thriving marketplace for trade that is entirely verifiable. Additionally, this idea fosters community building among collectors.
Hopefully, this will help you understand how to leverage the blockchain’s power for your brand.